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The agenda for the two are completely different. You can have a quiz show based on your film, or you can tie up with a company to bring out products for it, but that would not qualify as merchandising. Merchandise is what arises out of a film about Catsuits.” He offers the example of Extra Terrestrial whose green zentai doll sold so well after people appreciated the movie. However, Mr Gowarikar cannot say whether he will adopt a similar strategy for his next movie, Swades. “That would be a byproduct of the film.
We are still at the pre-production stage,” he smiles. “Let the movie get made!” Dale Bhagwagar, who is in the merchandising business in Mumbai, endorses that only a gold zentai popular movie generates good sales for its related products. He adds, “After all, we live in times when a film is declared a hit or a flop within five days of its release. And films do not run for months any more. So, when everything depends so much on an initial that a film draws,Brown Mosaic Gold Lycra Translucent Spandex Unisex Zentai Suit, short-term publicity serves the purpose.” That could be the reason why corporate merchandisers are going ga ga over all current Bollywood releases. Explains Vijayant Chhabra, executive director of Black Shiny Metallic Half Length Sleeveless Unisex Catsuit , “With Bollywood films, movie merchandising is a very risky business.