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 Posted: Sun 1:25, 08 May 2011 Post subject: Abercrombie and Fitch Globalization and localizati |
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Globalization and localization of brand packaging
Packaging operations has been arranged in place is usually close at from the consumer. For example, the world's leading spirits brands Smirnoff (Smirnoffvodka) usually in local production and packaging, usually employed by the same brands of different manufacturers can make the same shape of the bottle. Man falling into a sometimes, a person for the market in terms of the obvious,[link widoczny dla zalogowanych], for the producers is not so, because the glass-making technology in the countries of origin are not the same. For example, countries have different levels of silicon; for the manufacture of metal beverage cans is the same reason. Tend to mask the appearance of the same all over the nuances of the production process. Of course, these regions of the packaging, there are exceptions, especially in high-end products such as cosmetics packaging. Such as France, Japan and South Korea and other countries now supply special cosmetics for the consumer packaging, as they each possess a certain capacity. For example, the U.S. imported from France Estee Lauder packaging injection molding, and then get the product packaging plant in North America. Case in cosmetics packaging. In general, cosmetic products, protective packaging should be both functional and decorative. For many consumers, But these 80 years in the last century, the country's famed old brand,[link widoczny dla zalogowanych], and now can only be reduced with the increasing consumer groups to maintain its modest sales of the. The stark contrast, many foreign brands by virtue of its dazzling, elegant and exquisite packaging based on the domestic market. Experts predict that the future direction of development of cosmetics packaging should have the following: fresh install. In order to meet customer demand, companies choose to produce more products without preservatives. Therefore, they must be filled in a small container, so that people can run out of time, such as many brands of essence is the use of this packaging. Although this cosmetics generally slightly more expensive price, but it will be the future of fashion, luxury lifestyle of the mark. Green packaging materials. Currently, a growing number of cosmetics companies began to focus on environmental issues in the selection of cosmetics packaging materials will also be considered, such as the materials used can be recycled and so on. Multi-layer plastic composite technology. The technology allows multiple different types of plastic composites together,[link widoczny dla zalogowanych], one into the plastic, you can choose any color and design of any shape. With multi-layer technology into plastic, plastic packaging on the one hand to fully cut off from light, air, skin care products to avoid oxidation, and in appearance can bring people, especially the visual effects and unique feel. Vacuum packaging. Vacuum packaging protects with fat,[link widoczny dla zalogowanych], retinol, vitamin skin care products. It has the protection of strong, elastic restorative advantages. Plastic bottles. Plastic bottle packaging market in the future will still occupy an important position. Light weight, rugged and easy to produce plastic containers has been the advantage. Now, plastic products and have made past, only the transparent characteristics of glass. And according to experts, the new plastic bottles can be dyed various colors, that is, the country installed fog __. So that after anti-UV treatment, but also no reduction in clarity. In the economic globalization today, was well-known multinational companies operating in China is almost without exception, from the For example,[link widoczny dla zalogowanych], Coca-Cola bottle is 98% of the raw material sourcing in China; the first half of 2005 alone, P & G's packaging and printing materials in the domestic procurement value reached 37 billion yuan. Coming back to our local packaging companies, if you want to win the favorable situation in the market, must walk the line with international standards. First, efforts should be made to enhance brand awareness, in cooperation with multinational companies to achieve the purpose of advertising. Label suppliers with, for example, P & G's main supplier of Wei and Shanghai Shanghai is the country has been able to successfully cut into the horse beer company Crystal label market, P & G's quality certification in the market development played an important role. Second, ensure a reasonable purchase price. Multinational companies in determining the purchase price, the supplier usually leave some room for profit, rather than blindly bargain, they pay more attention to long-term cooperation with suppliers relationship. In million into the company, for example, in the procurement of packaging and printing materials, will require suppliers to constitute a cost breakdown of materials and verify the authenticity of the costs listed only after the development of the final contract price. Third, improve the company's management. Packaging material suppliers and multinational cooperation in the process, we must strive to improve the management level, improve the management system to meet the quality requirements of multinational companies. In short, cooperation, transnational corporations will give local companies and material suppliers packing a lot of valuable experience and proposals to speed up the local packaging business and the pace of transnational integration.
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