www.heavensgatel2.fora.pl

[px919557]

British descent

sharp vascular system InBev management style

Since then, the MG has been also thinking about how to make an inventory of assets of MG Rover, September 26, 2006, MG powertrain system to resume production in China, officially named ) power

for the outside world on the prospects for NAC MG questioned the project, the project official said, they will take multiple profitable business strategy, including a few to millions of users MG Rover auto parts exports, representing the first stable earnings point; then the market supply for the home and the engine, transmission and other related parts, starting the second earnings points; to March 2007 will form parts, powertrain, the vehicle of the three profit-making points. Points each earnings will also activate the domestic and international markets.

But in fact, NAC MG project in the international market is faced with many risks. MG Rover has been out as early as 10 years ago, the U.S. market in the European market power is also declining. Nanjing Auto will take time and a lot of money to polish this old MG signs, in the current fierce market structure stand out.

own brand of controversy

2007 年 1 30,

launch, then NAC claims: that they have acquired

MG Rover all the tangible and intangible assets, MG (MG) is a hundred percent independent brands.

in people's thinking is difficult to not own brand?

around the outside for all the questions NAC, NAC MG has a high profile project, said Zhang Xin, the former commander in chief, case. a car company from China which have the sole power of a hundred years from the international automotive brand, which is on a higher starting point. GAO Yun-flight magazine interview that accepts, for the MG a brand, it is necessary to extend the brand value of MG content, while in the process of digestion and absorption, the Chinese auto practitioners to understand the car, and they absorb the technology integration, to complete the independent innovation. But as the first step is to them more inheritance, to keep things more authentic British car, it looks like a work of art.

and NAC MG brand to the full inheritance, allow people to put forward higher requirements for it to be independent innovation and enhance its technical content. Old brand, if not innovative, nor the vitality.

the GAO Yun-British cars in the evaluation of aircraft and other vehicles not at the same time, he made a example, American cars are too steel crash may occur if the unfortunate situation of internal injuries, while the Japanese car is too tough, easy to hit the injury, The British Department of Rigid white car.

acquired British brand MG MG more than a year of time to resume production quickly, also came to an end with the resumption of production of the MG end of last month launched a total investment of 2.566 billion in the second phase, this in the auto industry is a very big shock caused by the financial crisis on the global economy an enormous impact on the market environment, global automotive industry will inevitably have been a major blow, in such an environment, start a large-scale investment in Nanjing base, this in the automotive industry is also very awesome.

South cooperation on the back of

SAIC distress, the own-brand Roewe sedans with independent intellectual property rights though, but do not own the Rover brand, always to be questioned copied Rover. The SAIC and NAC had a bought MG Rover's intellectual property rights, an acquisition of MG Rover's bankruptcy assets.

SAIC Nanjing Auto merger news has provoked much discussion for a time.

early as last April the South to a house on fire, in June, said NAC will sell a controlling stake, a secretive kicked off this merger drama.

SAIC's involvement, good for business, but also good for working. MG ROVER TF sports car in the country's most famous do not have a market, and MG 3 Series will depend on the tastes of Chinese consumers can be based on improvement. The final cooperation

NAC, in addition to achieving the Jiangsu provincial government enterprise, Joint significance for the future is very far-reaching,[link widoczny dla zalogowanych], will enable China's auto companies have a stronger international competitiveness. sharp vascular system InBev management style

But the outside world for the development of the brothers there are all sorts of speculation that the cooperation of SAIC and NAC MG will be targeting

In fact, the Roewe and MG implemented a differentiated development. By MG's ideas, they make their foothold in the country, so that the mainstream consumer brand awareness. One insider said the SAIC Roewe is biased to make commercial vehicles, MG indulge in personal purchases. MG MG insiders are interpreted as the positioning of the Roewe is the In any case, the two brothers

in NAC, MG released the same day, SAIC Roewe announced the price, perhaps coincidentally, perhaps specially arranged. Either NAC or SAIC, the ultimate test of their will is the market, is the mule is a horse market, a walk to be pulled.

now before NAC MG there are many challenges ahead. First, since the MG position was authentic British cars, authentic British origin to meet or exceed the quality standards for cars, is the most basic requirement.

In addition, although the famous British MG brand, but not high profile in the country, how quickly the content of the MG brand, technical highlights, product differentiation advantage of passed out, cause in the minds of consumers resonance, MG need to do your homework.