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 Posted: Sat 22:37, 16 Apr 2011 Post subject: China Direct Born in products, died of product _3 |
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China Direct: Born in products, died of product
Into direct selling in China in 2005, more active than ever. Continue to have the name of the new company under the banner of national mushroomed, with regret, but always under the guise of
multinational direct selling company in China with the success of gold, the rumors about the introduction in July the first direct selling regulations in China are more and more attention. Embattled in the domestic direct marketing business, catch up when transnational enemies, in order to develop and accumulate wealth, they only had a prop --- national sentiment.
1959 Amway Corporation in the United States formally founded Amway at the time scale is very small, with the Chinese words is a small workshop. Amway today is undoubtedly a very brilliant, this small workshop has become the most competitive American eyes, one of longevity. Amway's direct selling industry as a successful case, to our national direct marketing enterprises which inspired him?
products, direct marketing operation based
Amway is also very difficult start-up stage, the two partners Van Andel and DeVos carries thousands of dollars began his career dreams , when two business partners, or perhaps young people did not even think to build such a large direct selling company Amway empire.
financially strapped Amway Corporation in 1959, with a good sales model, effectively circumvent the traditional distribution business for doubtful debts and cash flow problems. It is safe to assume that, at that time chose to run the Amway direct sales model is forced, and that's direct sales are not widely recognized by the people, willing to choose this mode of Amway Another important reason lies in its excellent product quality, There is no magic to consumers, multi-purpose cleaner tribute to the
With the popularity of Amway products, combined with its bonus system was refreshing, this little-known small companies began to hit it big and successful merger in 1979 was not promising for people Nutrilite company, its products, expected trends of Excellence is evident. Is the case, half a century of Amway's sales increased from 50 million dollars several billion dollars today, Amway direct selling arena has become the world's most brilliant pearl.
started with Amway American holiday magic at the same time the company was not so fortunate it was eventually ruled illegal the U.S. government who were banned direct sales companies. In fact, just from the bonus system is concerned, it may Bian Li superior, and fly in the ointment is the Holiday Magic products companies have no good direct cause of sustainable management as a bargaining chip, and its content does not have the repeatability MLM consumption characteristics,[link widoczny dla zalogowanych], so Today, the company seems to obliterate Holiday Magic is makes sense.
By 2005, world sales of products through direct sales company hundreds of thousands, only a company of Amway products to sell more than more than known, but another is undoubtedly the best-selling self-produced products of Amway. The development process can be seen from the Amway, its growth is by increasing high-quality product range to achieve the continuous, extensive product like Oasis have been effectively extended to Amway.
no doubt, the product strategy is an important bargaining chip in the direct selling company, is one of the direct selling company can become a foundation of evergreen and should not be underestimated.
direct product should have several features
now direct the main point is people carrier interpersonal network of direct sales, this model less people and more highly regarded China, in particular, The short remote communication between the living, and relationships established circle, circle to the relationship is undoubtedly sell life products is on the best policy. Therefore, the product of choice into the direct marketing industry should focus on the theme of life's daily consumer goods, cosmetic and home products as the main force of this array. in days of
and home products as a stepping stone to enter the direct selling industry is withstand scrutiny, but unfortunately we are the majority of the national direct marketing to health care products companies as the most important products, there is reason to place?
we look at the three elements of direct marketing: one to one relationships, the focus of the scene show, repeat purchase. Which means the focus of the scene in which to do product demonstrations show, and this is a national direct selling company products and the fatal weakness! No matter how good your products are not through on-site product demonstrations to demonstrate, when combined with those who have the characteristics of the products competing for the same model, a customer, will very passive and failure. Can have a direct product demonstration will be the direct selling enterprises must pay attention to it, otherwise even if the product no matter how well a company like Amway only with the growing gap.
direct addition of products to bring you unusual feeling, but also can save through home delivery for the customer to go out procurement time, this is a very intense pace of life consistent with the developed countries, which also requires direct sales of products to be relatively durable such as the daily chemical products to be concentrated, by dilution to reduce the number of purchases using the consumers will win.
product in the course of the growing security concerns by customers, the natural class of direct products began to be sought after market, and natural products, packaging, full of natural products but also for its favored the concept of environmental health. Natural household products and natural health food products such as signs are emerging that the future safety of direct marketing of natural products will dominate.
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