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Do trends in children too seriously


Food & Beverage market often have many experts concluded, we recognized the trends that are industry Marketing people talked about, like do not understand and follow if the marketing trend is the old-fashioned, will fall behind the same.
present in food and beverage industry is generally optimistic about the trends: health, fashion, green organic ( Security ), category innovation (including functional, mashups), entertaining, easy, diy, and table fast food digestion and so on. The discovery of these trends and summary, not something out of nothing, there is always the basis and reason. However, the trend for corporate marketers do? Captures the trend, whether it be equal to find the way out? How to understand and use trends?

a production dates concentrated pulp business, their products is red dates nutrition and healthy to do, full of praise. Now, they put dates into a date paste, adding a convenient, multi-good product ah. Allow enterprises puzzling that such a good product is no longer marketable.

seen, comply with or follow the so-called We must recognize the trends, the correct use of trends, rather than blindly follow trends seen.

how to correctly understand and apply the trend?

First, identify the trend is genuine.

What is the trend? Trend is the success or from a group of successful cases found seemingly extracted, so the trend is really false. Marketers to identify the authenticity of the trend,[link widoczny dla zalogowanych], otherwise, take the wooden club when the needle was ridiculed a small matter, failure to waste valuable time and the market into something big.

real trend can be endowed many products. Such as Another example is

trends, can be our common pursuit, many products are fans, after the success of a product does not prevent another product to succeed. Pursuit of the same, but the product can be different, each have their own wonderful.

the contrary, the pseudo-trend is a product successfully, the success of many products on the external form of the chase of a product. Products similar, but the product content information conveyed by the difference between the galaxy. Because imitation of followers to imitate the shape only, ignoring the content of the grasp of the product.

mix in recent years become a common practice, does not seem to mix and match to create a new category can not mix and match can not open up a new blue ocean-like. But no matter how popular mashups, are pseudo-trend. Wahaha drink fought.

Mix only appearance, is the means. Including many businesses, including Wahaha, in fact, no clear application of mix and match the success of innovative products law, thanks to touch the lives barricaded take hit not a color, the result of coffee + cola catechu cool If you mix and match the products do not meet the category classification and recognition rules do not meet consumer needs, no matter how ridiculous, it does not help. tot tea to soda is such a case.

Second, the trend of big, but marketing law.

trend is used to create and adapt, and addition, no other use. Identify trends, comply with the trend of marketing should be done, even creating trends, not a big deal. Do not expect the trend of marketers to help you solve many Marketing problem. Trend and then a big, big but marketing law.

Marketing the success of 60% compliance brand marketing the law of success, 30% of the work put in place the success and strength, 10% innovation credit. So, do not trend too seriously, business owners should focus on marketing strategy way in the end is not it, how do the above.

many companies do the market, lack of basic marketing principles, laws, rules knowledge, fear of and compliance with, the blind self-confidence, random innovation. Coke in the tea beverage market defeated, with little success, a number of ridiculous products Wahaha rainbow after rain, disappeared after a brief shining, were indicative of the problem.

grasp market trends, but also to grasp the essence of marketing!

Wahaha still continue to use But to succeed? I am not optimistic, because they do not meet the category differentiation rather than integration of the law, consumers will not say that yogurt is not holding a yogurt that drug not a big medicine bottle to drink all day, I'll be there psychological barrier.

efforts in the pseudo-trend, not the kind of the others, the shortage of its own field, is to sow rice on the beach, crop failure. Wahaha want to try to test it, SMEs do not try, you can afford to waste time and money.

Fu to general manager of brand marketing consultants, marketing reformers in China! Great credibility, power and real power of thought in marketing, branding and communication consultants, committed to the Hong Kong University of Science and Technology Higher Diploma in Management, he served as Tsinghua University, Peking University, Ministry of Commerce, Training Center, the State Food and Drug Administration Training Centre, Central Institute of Marketing invited experts. Create a boss guide marketing, cross marketing, 5 ° branding, marketing, 4.0, and so far-reaching marketing system with Chinese characteristics, known as the 010-6489235613911809174Email: [link widoczny dla zalogowanych]