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 Posted: Sun 4:09, 08 May 2011 Post subject: hollister Enhance brand awareness to build brand p |
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Enhance brand awareness to build brand packaging
Brand strategy, objectives and tasks, the implementation of brand strategy as a new round of economic development of Jiangsu Province, a key measure. After 10 years of vigorously implement the brand strategy practice, has a strength and a large number of competitive brands stand out, the rapid development and growth of the province's economic development has played a positive role. In 2002, the province has identified 582 known Brand, brand-name manufacturer's economic aggregate has occupied 25% of the industrial economy, more than 10 years ago, an increase of 15 percentage points. Chunlan, Little Swan Washing Machine, Panda TV, Senda shoes and other 17 companies, 19 products have been awarded the State Administration of Quality Supervision famous brand in China, Jiangsu Province, China won the famous sentence, the number of the country. At present, Jiangsu Province,[link widoczny dla zalogowanych], the total value of brand equity has reached 47.5 billion yuan, which accounted for 20% of the number of brands of 114 most valuable brands total value of 32.82 billion yuan, accounting for 70% of total brand value, in line with -) k IV. To create brand-name packaging packaging industry started relatively late, poor foundation, the basis of relatively weak brand, therefore, to raise awareness, advocacy, active implementation of brand strategy and packaging industry as soon as possible to change the current situation. To this end, we should focus on grasping the following aspects: First, to foster brand-name packaged products combined with economies of scale. Economies of scale is to increase market share and brand the main way of economic benefits. Packaging industry in the implementation of brand strategy process, to the brand as a leader to rely on enterprises to improve product concentration of the target, and vigorously promote industrial restructuring and business combination,[link widoczny dla zalogowanych], form a group of a brand as the leading enterprise groups. The second is to foster brand-name packaged products and improve the technical level of the combination. To nurture and protect the brand,[link widoczny dla zalogowanych], there must be backed by solid technical advantage. Packaging industry in the implementation of brand strategy process, we should work vigorously to strengthen technological progress, so that the industry technology and equipment and technology products has been greatly improved, high-tech enterprises to speed up development. At the same time, raising the level and value of high-tech growth, but also will lay a solid foundation for a brand name. Third, to foster brand-name packaged products combined with the strengthening of quality management. Embodiment of the high-quality brand-name products. Brand is the core of quality, quality is the brand's life. A brand, without a stable support, brand development, the end result will only be in the air. Packaging industry in the implementation of brand strategy process, to strengthen quality management, actively promoting the scientific quality management. Packaging enterprises to establish quality management system certified by IS09000 family of standards. Packaging products to international standards and foreign advanced standards, so that the physical quality of the product at or near the international advanced level of similar products. Establishing a packaging product quality advantages, but also will enhance the brand-name packaged products in the market competition. Fourth, to foster brand-name packaged products and enhance brand awareness of the combination of the whole society. The cultivation of brand-name products, development, and growth is inseparable from social recognition and support. Packaging industry in the implementation of brand strategy in the process,[link widoczny dla zalogowanych], to establish the Brand packaging through the impact illegal, protect brand-name products and brand their legitimate rights and interests of concern in the whole society to create a brand, cultivating brand, create brand names, brand promotion and protection of brand a good atmosphere. Five is to foster brand-name packaged products and expand market share combined. Designer must first have a certain market share and market coverage. Packaging industry in the implementation of brand strategy process, to follow the rules of market economy, with the brand name effect, the famous play its full role as a powerful weapon for competition in the market, expanding market share and market coverage, which is the ultimate goal of the implementation of brand strategy . Currently,[link widoczny dla zalogowanych], more and more companies realize that brand packaging on enterprise survival and development of meaning. The face of fierce international competition, the development of brand-name raised to the height of the revitalization of the national economy to understand. Packaging industry must unswervingly to theory and the packaging industry to accelerate the modernization, internationalization, information, and to meet the packaging industry to further national economic development, foreign trade expansion and the demand for improved living standards. F RUM mouth mouth NpACKAGlNG hundred _i1
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