nlwxpearo
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 Posted: Wed 7:33, 13 Apr 2011 Post subject: Issuing 3G licenses will lead to market opportunit |
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Issuing 3G licenses will lead to market opportunities and challenges
2008 年 12 31, the State Council executive meeting agreed to launch the third generation mobile communication licenses issuance of work, so far, 3G has been discussed for a long time finally officially surfaced, mainland China's mobile communication network into the 3G era will also be announced. 3G in the context of financial crisis, the launch of third generation mobile communication licenses issued for stimulating domestic demand, optimize the telecommunication market structure, promote industrial chain has an important role in maturation, but the operators how to make the consumer pays for the future 3G services, 3G is the decision is an important indicator of ultimate success. From this perspective, 3G business in the same time full of opportunities face many challenges.
view from the market opportunities, 3G era will drive the mobile communications industry in China officially entered the mobile Internet era. In fact, in a few years ago, the major carriers to have their own brand of philosophy will be SMS, MMS, ring tones, music downloads and other services have already tasted the sweetness of so operators in the 3G era of the Internet to develop more value-added services will be inevitable. Take several major operators, China Mobile, though this still has a relatively high profit margins, but its more than 400 million users have not much room for improvement, ARPU values are falling,[link widoczny dla zalogowanych], and China Mobile for the transformation of the Internet is inevitable ; and after the reorganization of China Telecom, to its new mobile service brand name The advantages of integration will also be in the new competitive landscape could turn over the key. China's Internet access to the rapid development in recent years, the Internet began to mass, so more and more Chinese consumers will have more services for mobile phone demand, so the mobile Internet will become the next competitive focus.
3G licenses will also be changes in the distribution chain of the telecommunications industry and allow more enterprises to participate. Mobile Internet is not just a new technology, provide new services, it is the transformation of an industry restructuring, which will operators, equipment providers bring development opportunities, industry chain will be competing in various businesses into the mobile Internet content or application services market, content and services from a return, even industry chain, manufacturers and operators a competitive relationship exists between, equipment manufacturers must participate in the sharing of mobile value-added services to consumers profit camp to, for example, Apple introduced the iPhone, Nokia announced a mobile Internet business transformation, Blackberry in the business elite of the rapid penetration, Google has set up 34 enterprises to participate in the Open Handset Alliance and plans to launch a new mobile phone, etc., 3G will drive more enterprises to participate in the competition to 3G services, will improve the industrial structure of China Telecom.
However, 3G license issuance at the same time in many problem is not resolved. While the problems 3G has been discussed for many years, what should be promoted in the 3G network which services, how to meet consumer demand for mobile applications, the problem seems to have been unclear, such as mobile Internet, information in timely fashion, mobile office, mobile payment , mobile TV and so on how to promote business in the end, for how different user groups for marketing? The most critical is that many business operators there look good, or when the time for consumers to do the test, consumers often have a high interest in that, but when you really start charging, consumers will not necessarily like, in the mobile value-added business development for so many years, a number of SP / CP to participate in the provision of content in the past, the most profitable business is still very simple text message like this business, price is cheap but it is very simple and easy to use If the 3G era, technology has a very big step forward, video download, play and so will be more efficient, but consumers will not pay for this? How operators conduct business combination? This will be the most urgent for the operators problem. 3G licenses first serve, 3G networks will have 3G on the runway the car, in many Chinese consumers still are not very familiar with the runway when the 3G, the car ran hand, what has become a problem. Therefore, users who can tap the potential demand for 3G era, the success guide the consumer demand, fostering large-scale usage of consumer 3G services, to better grasp the mutual integration of terminal and services, who will be able to grasp the larger 3G era leadership.
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