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Kaihua Longding Strategies tea exports


Abstract: The WTO accession has frustrated many Chinese export products, the impact of the green trade barriers related to almost all areas. Kaihua Longding for tea production status, problems, proposed Kai Lung development strategy and how the top of the tea green barriers response analysis.  Keywords: green trade barriers; Kai Long top tea; export trade; sustainable development  1 green trade barriers  1.1 Research the meaning of the green trade barriers  Chinese papers League finishing. Green trade barriers (Green Trade Barriers), is in international trade, which mainly refers to a number of developed countries to protect the ecological environment, natural environment and human health reasons, to restrict imports for the purpose, through the enactment of complex and diverse environmental laws, regulations, establishment of technical standards and strict environmental packaging requirements, the establishment of cumbersome verification and approval system testing, and the way of import duty levied on imported environmental obstacles products, are non-tariff barriers, with a strong technical, high concealment, clearly discriminatory or unfair basic characteristics.  1.2 green trade barriers on China's tea export trade  swept the world in green trade today, we in the responsibility to protect the ecological environment in order to allow healthy growth of children and grandchildren, should be understood as much as possible and support the WTO system of agreements in the green,[link widoczny dla zalogowanych], green products as much as possible to encourage the production to achieve its sustainable development strategy. But in the opportunities and challenges of today, the green trade barriers to bring more of our obstacles and challenges.  data from the Table 1 and their corresponding column can be found in green tea market barriers to China to bring competitive pressure. For some, must have sounded the alarm to the national tea to call relevant officers to join the fighting ranks. Like Kaihua team is an important one, in the green trade barriers, how they try to cross this threshold, so that the county's merchants are to maximize profits it?  2 Status of civilized Long top tea and problems  2.1 civilized tea production status of the top Long  2.1.1 geography suitable Kai Lung growth  top Kai Lung top tea Zhejiang, Anhui and Jiangxi provinces at the junction of Green Tea Kai County, known as China's tropical monsoon climate zone. This unique natural environment for the growth of tea brought very favorable conditions.  2.1.2  government more concerned to make better development of civilized Longding, civilized county government organization established in 1997, the top tea Kai Lung Association, is responsible for promotion and management of the brand work part-time county deputy secretary of the president. County government in 2001 also established a mechanism for construction and industrial construction leading group of the leading group, put forward relevant incentives, these concessions, greatly stimulated the enthusiasm of farmers, making the tea production rate by the county.  2.1.3  brand awareness rising importance in the leadership under the joint efforts of farmers in the county, the savage dragon has become the top of a famous trademark in Zhejiang Province, since 1998, has been provincial and ministerial certificates and trophies and other tea 44, three times was named Zhejiang famous brand of Zhejiang province.  2.1.4 operating system is basically formed marketing, business scale has grown  full use of resources, all over the county are the tea production in 1998, established a 2,000 square meters of Kai Lung top professional market, to the end of 2000, 268 primary processing tea, tea machine 1450 sets, tea plucking more than 200 villages, 1,372 tea technology backbone. By 2010, the city's tea plantation area of ​​13,000 hectares. Area of ​​about 667 hectares of organic tea. Establishment of 10 provincial-level demonstration plant, the city's transformation processing 200.  2.2 the development of tea industry problems  2.2.1 clonal tea varieties with low coverage  Kaihua clonal varieties developed later, at present, a total of 14,499 acres of the county clonal seed area, only 14.28% the total area of ​​tea plantations. Garden seed value of up to 4,000 yuan per mu, or even million. The Fujian tea clones was 100%, 70% of Guangdong Province, far lower than other provinces, showing that penetration is not high seed Kaihua County, due to take the cost of replanting large species, farmers worry about more is also actively not high, restricting the development of the county's tea industry, a bottleneck.  2.2.2 tea factory equipment behind, intensification is not high  few refined tea and steamed green tea factory equipment, more advanced, low level of ordinary tea factory equipment. Basically a conventional device. 80s of last century but also accounts for a large part of the processing machinery, old, aging is very serious. Also, because the county is mountainous counties, the distribution is not concentrated tea, mountain home contracting, so that each household tea, fried tea, management level, have their own different level of processing, some farmers self-interest, lower fresh quality requirements, affect the quality and credibility of tea. 