www.heavensgatel2.fora.pl

[xie2010834]

Li Jingying

you may spend hundreds of dollars scouring the Internet to a favorite book, spend several hundred dollars to buy a beautiful dress, and even spent a few thousand dollars to buy a practical computer But if you can tell the discount ranging from 1 to 7 on the Internet to buy as the price of Prada, Dior and other luxury brands, will you?
, however, rely on e-commerce had become the trend is the \However, according to data released by American Express Co, although the economic downturn affected the sales of luxury goods, while online sales have gone against the tide rise, 2009, online sales of luxury goods only in the same period in 2008 increased sales by 87%.
of Chinese consumers, should be noted that, as of December 2009, China has become second only to Japan's second-largest consumer of luxury goods worldwide. With the upsurge of the Chinese luxury goods, Fifth Avenue, the only products will, charm benefits, share and network, together still net, net ... ... huha only a maximum of two years, these pioneering luxury discount e-commerce sites are rising.
This will be the next e-commerce Nuggets at?
the rise of new business models

for the commercial law of the fashion industry, will have stock of any brand, luxury is no exception. The preferred stock of the brand treatment is through the retail outlet or directly onto the net.
Currently, the U.S. online retailer Gilt Groupe, only two years this business has reached 170 million U.S. dollars revenue e-commerce website for the brands have opened a channel to reduce inventory, but also has become a business of teaching Chinese counterparts template.
In fact, before the establishment of the French Gilt shopping site \Founded in 2001, this shopping site to address the remaining inventory for the luxury brand business model, many international big names gathered to take limited time sale model, on sale at the same time every day 3 to 4 brands for 2 to 3 days, plus a discount off 5 ~ 7, so close to the people all of a sudden a lot of luxury items, will spike everywhere.
\Niu Li? told the \opportunities. Although the domestic debut of the earliest luxury discount site has only just two years, but there are a lot of investment cases surfaced.
last December, $ 13,[link widoczny dla zalogowanych],000,[link widoczny dla zalogowanych],000 financing attractive benefits. Established early this year to share network, has been holding Mount Angel Investment Fund, a few months later to obtain capital from the song Wo, Richwood second round of capital investment. Not long ago, only the DCM and the product will be $ 20,000,000 Sequoia Capital venture capital.
line between products and channels into the enterprise

reporter noted that the current mode of operation of these sites are basically the same, registered members, plus limit buy in Hualian's commitment to preserving an essential site The three major elements.
but in the whole supply chain system, how to expand the channels of goods continued to be stable and reliable inter-site will compete to become the core resource. China Electronic Commerce Research analyst Fang Ying Chi, told reporters the two sides are two ways to obtain the cooperation of the major brand dealership, getting goods through dealers directly to the form of a one-time buyout.
are in the industry,[link widoczny dla zalogowanych], Mr. Lee admitted to reporters, packaged the way buy a lot of pressure on the company's sales, pre-funding of certain requirements are also compared, the consignment into the right the cash flow of almost no effect. \only the cooperation of the right to stage the success of brands of goods for the follow-up image of a request. Li said that although they find a professional model, and a dedicated on-line product studio photo shoot, but after shooting the photos still be through the selection of brands on the web. In addition, although most of last season's inventory goods, but the minimum for online discounts, brands have certain rules and thresholds. \
Ying Chi in the side view, the site can continue to attract popular support for an important reason for species richness of the goods and update rate. Strong brands in the \
but the General Administration of Customs recently promulgated the \expressly provided for a customer to purchase goods with a maximum of not more than three different commodities shall not exceed 10 pieces. Changes in these external factors, no doubt have increased business costs.
capital investment director Zhang Chunhui Song Ho told reporters that a huge luxury goods consumption volume and consumer demand, the industry is the biggest \\different strategies, such as network proximity to Europe's biggest share sale network Buyvip, to many European and American luxury goods suppliers to establish a stable business relations; Fifth Avenue is largely dependent on its founder, Yafei Sun had work experience abroad expansion of the accumulation of human relations under the channels; together with cattle is still net profit? well before the founding team of OEM manufacturing for foreign brands to get first-hand experience of foreign brand agency.
hard to match the consumer experience

Now,[link widoczny dla zalogowanych], for every 10 people in the United States will have an online purchase of luxury goods, 60-year-old woman also at the line buy a Prada pants . However, the pattern of the formation of domestic luxury B2C still time.
while the emerging middle class domestic consumer groups is the main target of these people e-commerce sites. But not everyone is willing to accept all. As a luxury lovers, Guo think the real people prefer luxury consumption in physical stores,[link widoczny dla zalogowanych], through the real touch and try and enjoy the unique purchase of luxury VIP service.
and has had a buy luxury online experience, Miss Sun,[link widoczny dla zalogowanych], the consumer has a less pleasant experience. \companies to ensure that goods are genuine, there are one to ten of the insurance claims, but the user experience much worse than the line. \Therefore, the way they use outsourcing,[link widoczny dla zalogowanych], \> In addition, the reporter also visit the website and found that many advertised sales of luxury goods sites, display is not all luxury goods, but also a large number of middle and low brand. \People First, along with discounts and more easily acceptable, but also can promote the site revenue. \
Fang Ying Chi pointed out that the luxury consumers discounts on the current acceptance of the site is relatively low, although the store discount compared with the line have a certain appeal,[link widoczny dla zalogowanych], but the luxury positioning itself and grade determines that it can not escape the inevitable price range. \> Related: Online luxury goods shopping site is still to complete the financing of millions of dollars off Fifth Avenue luxury goods Net: Online Fifth Avenue, Kai-fu Lee: you make big money online selling luxury goods but also the most popular luxury Internet Shopping 50% cheaper than the domestic