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 Posted: Sun 2:46, 08 May 2011 Post subject: mulberry tasker In packaging design to create a co |
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In packaging design to create a commodity culture
Various activities are a decisive influence on culture can be found ... ... whether to buy the product or product manufacturing and sales; whatever way is to provide material or spiritual enjoyment, constitute the way we live. the spiritual and cultural goods, both integrated into commodity culture. Professor Gao Zhongyu in the not only food and clothing, bought largely in the 'soft values', buy smart, buy social, buy friendship; buy cosmetics is to buy young, purchased from a statement: buy gifts to give them is to buy filial piety, elders buy happy; buy present for the younger generation is buying love, buy juniors like; ... ... buy a brand called men and women are buying like buying culture, buy image. attention to establish the and comfortable, so that consumers feel good. full description of packaging as a consumer to identify, determine the sign of goods to consumers to enjoy the spirit of the United States, which allows customers will be able to draw attention to the sight of goods, thus generating interest in purchase and desire, packaging and aesthetic features of this recognition is the material and spiritual civilization of human society in the process of commodity exchange and consumption of the concentrated expression of the market is a combination of artistic creation, including the high cultural value, reflects the number of terms can not be value-added reason is to meet the spiritual needs of people. value-added products both natural attributes and social attributes, is the use value and value of the intermediary, and then added value itself is an independent value. Value of goods produced by the social goods necessary labor time, and is not a variable, and value is variable, it will with time, space, consumer groups, brand changes and other factors. In market exchange,[link widoczny dla zalogowanych], with high added value commodity prices, there will be higher than the regular price of other commodities, if the price is usually determined with the value, then the cultural content of goods is by the high The reason pleasing, because of its important than with the cultural tastes of their packaging, value-added. Some argue that Japan is nationalization of the packaging, it uses pattern style,[link widoczny dla zalogowanych], literary form, color, all trace of a strong well-arranged point, line, filling the emptiness of traditional Japanese culture and charm, but its distribution pattern, text layout, with color and with a glance of the modern, point, line and plane are the same type of Western culture with the bold and uninhibited, Qi is nationalization only? to show that the packaging design differs from the creation of pure art, it is subject to many constraints, such as product characteristics, consumer attitudes, social benefits, so to improve the cultural content of packaging design to vary by product, Some traditional commodity culture products such as tea, wine, choice of classic traditional designs,[link widoczny dla zalogowanych], and some,[link widoczny dla zalogowanych], such as packing supplies should be using photography, computer and other technological means to deal with, on the other hand reflects the cultural tastes, to achieve In short,[link widoczny dla zalogowanych], the product packaging design is artistic, but also practical, packaging shape, structure, interior design and consumer goods should be carried around, and are done to create a commodity culture, which is the development of China modern packaging design is an important conditions. References: 1, Chinese tables, packaging design 15O in [H】. Changsha: Hunan Fine Arts Publishing House, 1999.2. DENG Cheng Lian. modern packaging design [M]. New York: Image Publishing Co., Ltd., 1992.3 . Wuxian and. _I】 【marketing image of the planning. Shanghai: Shanghai Finance University Press, 1996.4. Wang Xu. Design Exchange [M]. Beijing: China Youth Press, 2000.5. Zhang husband also, Sun Jianjun. modern design window of [M]. Shenyang: Liaoning Art Press, 2001PACKAGING mouth ESIGN
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