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Rural cooperative economic organizations Crisis Information Management System of


Abstract: The rural cooperative economic organizations in their development process, will continue to face crises. Analysis of rural cooperative economic organizations in crisis information sources, organizations, stakeholders and their information environment based on the proposed three-dimensional organization crisis information management system. Improved crisis information management system enables organizations in a timely manner to collect the whole process of crisis management in a variety of information, and information on crisis management activities, improve the organizational response to the crisis, the capabilities to resolve the crisis. Keywords: rural cooperative economic organizations; crisis information; crisis information management; management Chinese papers League finishing. I. Introduction 2009 年 3 31, National Supply and Marketing Cooperatives, the Ministry of Economic Development and Reform issued a Bulletin show that China set up the various professional organizations of farmers cooperatives had reached 35,787, in various professional cooperatives, planting 18,671, aquaculture 9550. These professional cooperatives invigorate the circulation of agricultural products, improve the agricultural social service system, increasing peasant income has played an important role. Various types of rural cooperative economic organizations in their development process, must face various crises from occurring. So, China's rural cooperative economic organizations on how to use the organizational strength and resources to build an effective response to various crisis management mechanism,[link widoczny dla zalogowanych], the negative impact of the crisis to minimize the same time, the process of solving the crisis, look for opportunities should be sufficient attention. From a large number of crisis management practices at home and abroad can be seen, information management and crisis management is always accompanied by the line, the crisis management process is essentially a crisis of information collection, processing, transmission, analysis, utilization, open, the feedback process. Crisis Information Management study abroad in the following four focus areas: Crisis information management and decision-making; crisis information dissemination and use; crisis information system; crisis management, staff quality and education (Wang, 2007). Domestic scholars crisis information management research has focused on three aspects: First of a general theory of crisis information management, including the definition of the concept, describes its role, analyzes the existing problems; the second is the study of crisis information management process, try crisis information activities to find out the characteristics and mechanism of effective crisis management; third of crisis information management system, emphasizing that through the establishment of crisis information management system can effectively prevent and respond to the crisis (Chapter steel, 2006). From the research perspective, public crisis information management and enterprise information management crisis, more research, and specialized cooperative economic organizations of farmers start of the crisis information management, little. This will combine the rural cooperative economic organizations of the actual situation and the crisis in information management research, to study for rural cooperative economic organizations of the crisis information management system, for better response to the crisis, provide a reference solution to the crisis. Second, crisis information and crisis of rural cooperative economic organizations 1 source of information on crisis and crisis information rural cooperative economic organizations in the development process, because of organizational changes in the environment or external environment will encounter a series of organizational reputation, image and a threat to survival of the event. Such as the 2003 Similar events will form the prices of agricultural crisis, production crisis, organizational credit crisis. These crises will give farmers cooperative economic organization of human, financial losses, damage the image of rural cooperative economic organizations, but also may contain significant development opportunities. From the perspective of crisis management, crisis is uncertain, suddenly, continuity and other characteristics, rural cooperative economic organizations in the development process to keep a crisis, crisis, resolution of the crisis. crisis, the concept of information can be both broad and narrow understanding of the information is the characterization of the crisis in the narrow sense of impending crisis, a variety of information, but can be understood in the broad potential in a crisis, the outbreak of , continued to address a series of process and various information related to crisis management (Lvbin Deng, 2009). Purpose of crisis management from this perspective, the crisis is the crisis management of information related to the data, information and knowledge, including information for decision makers crisis, crisis decision-making information and communication content. Perception of crisis information management including information, information identification, information transmission and information processing four elements. From the information theory point of view, this broad-based crisis information to explore the rural cooperative economic organizations of the crisis information management system. 2 crisis of rural cooperative economic organizations sources of information to see from the source of the crisis, rural cooperative economic organizations facing crises can be both directly from inside the organization by the organization may also be caused by changes in the external environment. With a high degree of crisis information hidden, high uncertainty and low frequency characteristics. Crisis information in text, sound, images and other manifestations of the organization through some internal and external communication channels. Rural cooperative economic organizations in their development process, organization members, institutions, capital and other factors can bring to the organization crisis. The scope of this crisis within the organization is sometimes limited, sometimes to the industrial chain will affect the other stakeholders, and even spread to the public domain. Survey, Anhui Guangde Feng Xiang chestnut stock cooperative association established from the spectacular to the name only, because: Articles of Association to be empty set; leading cadres are not effective; government single-handedly; only a small number of staff involved in association work; not for profit objective principles. Wuchuan County, Inner Mongolia, Harold Potato Association in its development process, defining property rights and income distribution are not clear, members of the lack of sense of responsibility, membership participation mechanisms are imperfect, the Association of sustainable development (Han Jun, 2007 .) Members of rural cooperative economic organizations and more engaged in planting and breeding industries, these industries influenced by the external environment. August 2008, the author investigated in Changfeng County in the development of strawberry Association found that early snow to the local strawberry had a significant impact, the absence of seedlings of some farmers to take appropriate measures in time of death. Strawberry Association, while providing technical guidance, but because of funding problems, a number of effective methods could be implemented. Jingyan weeks slope town of Citrus County Association would like to develop Tatuyangzhi lemon cultivation and industry, but because there is no guarantee of funds, the association is very difficult to expand their business. These reasons and the problems are generated in rural cooperative economic organizations, the source of the crisis, and problems need to have a more comprehensive mechanism for crisis information management support. Third, farmers cooperative economic organization and its stakeholders in the information environment 1 rural cooperative economic organizations of stakeholders Figure 1 is a rural cooperative economic organizations of stakeholders diagram. Rural cooperative economic organizations of the internal stakeholders refers to the organization among each member. External stakeholders in accordance with its relationship with the organization can be divided into two categories, Figure 1. A part of the direct stakeholders, B part indirect stakeholders. Rural cooperative economic organizations and organization among members of the organization and its external stakeholders has been engaged in a variety of information exchange, the information also includes information on the crisis. Crisis information management system is a complex social system, the system functions and organizations within and outside play is closely related to the environment. Crisis information management system should be able to improve the rural cooperative economic organizations between stakeholders in the crisis information management. 2 rural cooperative economic organizations of the information environment in Figure 1 c part of the rural cooperative economic organizations within the information environment of the four basic elements. Information is defined as a rural cooperative economic organizations of each member, these members can be divided into organizational decision-makers, professionals, general household categories. The process of information management in crisis, the crisis of information professionals is to complete the main collection, identification and treatment work; decision-makers are mainly based on the information to make decisions of various crises, proposed solutions to the crisis; ordinary farmers the crisis information is generally received and communicator. Information Resources is the organization in its development process and organizational development related to the formation of various types of traditional or digital information, it is often a source of information to identify the crisis. Information infrastructure is the information collection, processing, transmission and other processes necessary hardware facilities such as telephone, computer, network, they are to achieve the basic conditions for crisis information management. Information management system refers to the organization in order to achieve the organization my wife, financial, material, information, and other related elements of information management activities in the rational use of information management activities and organizations running the basic system of protection of information through the systematic way both inside and outside the organization reasonable flow.