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Single-product business, do not take the unusual way


camps administered by a single sharp Bo product management, unusual way to go without cable.

conditions, we may come from a few key words in a simple comment: TV advertising + marketing pull. Here we have a few key words for this simple analytical

such a period. Especially for the production of enterprises, the competition has been the past few years, the core of the development of competition to the brand of products, capital and other aspects of a comprehensive competition. A few years ago, as there is no longer a good variety to be successful sales and live off the appearance of life.

pharmaceutical market is now more centralized tendency to resources. The acquisition of large enterprises with their own strength of SMEs, to achieve group market. Small and medium enterprises, have a good variety, just completed the first prerequisite to enter the market, have the qualifications to compete in the market, but there is more uncertainty. How to solve production problems? How complex the supply chain market factors and effective solution to the problem? Rational allocation of resources to targeted channel development ... ... and so on. Therefore, small and medium enterprises have to consider many issues, to some extent the market will drag on operations. And, this problem will always be troubled enterprises, the development of enterprises play a negative role!

This can not be effective according to market the product portfolio, with a reasonable product in the market development process in the different effects in the market are often occupied and can not effectively take into account earnings, and often the other.

but we should also see that a single variety of species allows companies operating in the market channel positioning more accurate, would make companies operating in the market detours. At the same time, enterprises can focus on all the advantages of resources to build enterprise products, an increase of single-product marketing company power, to some extent it helps business market branding and unique product image promotion.

In the first-tier cities in the OTC channel, buy send, rebates, piles of heads, all kinds of terminal display, pull a single-site manufacturers to send other forms of promotion after another, each one can be the final sales of products are brand-name drugs firmly occupy the forefront. This is mainly a few years ago with these brand products accumulated brand inextricably linked, of course, later became insurmountable competition from entering the channel gap.

After the third terminal madness of the previous two years later,[link widoczny dla zalogowanych], becoming more rational. Companies are gradually changing the business of promoting a simple model (food + gifts = signing), turned to a rich product portfolio and enhance a variety of live events to awaken enthusiasm for the third terminal, and ultimately boost sales of such a period. A separate company is difficult to hold up a single product marketing, and joint promotions with other companies because their products can easily be isolated, do not form a river, affecting sales.

Influence on how much area? This is something we are not professional research firm, the result is not known. However, the success in recent years, varieties - Harbin Pharmaceutical Liu Chang acid oral solution of glucose is not difficult to see, which uses the operation generous. This operation is just too much emphasis on the role of advertising in driving, and also to guarantee the continuity of time, cost input is relatively large. The promotion itself is a double-edged sword, it is easy to get caught