www.heavensgatel2.fora.pl

[px919557]

Strengthening the radio building, the campus culture of harmony and prosperity


Indicated. With the development of social productivity and raise the level of human intellectual culture, people like the image information from the shallow depth of spread turned on, speculation, and all-round pursuit. College radio is a highly educated audience. With a high level of cultural knowledge and independence of university teachers and students appreciate the taste. To truly meet their needs. Give full play to the functions and advantages of college radio. To be in the part of the depth and breadth of making a fuss, reflecting the Create a number of interesting special embryo quality. Topics should follow the Strengthen the selection of the close and the audience participation, the emotions and the basic needs of teachers and students as part of the entry point. Staying close to the audience. Close to reality. Broadcast time on the show should be broadcast by way of a large centralized forum. Strive to have integrity and asked the embryo reflects deep. In the program should also implement the principle of interaction, causing resonate with the audience, to stimulate the audience's desire for communication and participation program. Presenters and audience to enhance two-way communication. Really help guide the public opinion. Sentiments mold students to facilitate the role of teachers and students work and study. It is noteworthy that, college radio in the process of program production and broadcast people must adhere to the principle of Xuanzhuan Yu. Firmly grasp the political direction and content of the publicity the party should be conscious and consistent national policies to safeguard the party and the government's image in the college teachers and students, correctly guide public opinion in universities. Resolutely resist the decadent and backward culture, and constantly enhance the attractiveness of the campus's advanced culture and appeal. Third, universities must strengthen their internal management of radio as an effective means of improving quality. Currently, the college radio in general has been guided by the administration under the planned economy model, loosely organized, inefficient, has not fully meet the requirements of the rapid development of college radio. This requires an effective, able to adapt with the situation and the development of the organization and management methods to promote the work of the current college radio. The aim is to improve work efficiency and improve service quality. 1. Clear responsibilities and obligations, to encourage competition. College radio broadcast in the programming and management, the competition should be one of first principles. Only columns in the series broadcast personnel and fierce competition between the atmosphere, it may be to release the greatest potential for continuous improvement of program quality and content of the innovation space. To encourage competition, you must first define responsibilities and obligations. Confusion of responsibilities and obligations will result in non-sexual competition. Universities should establish and improve the waiting list broadcasting, rotation, and ensure that at least in peacetime, the compilation of a broadcast program group who post in the waiting, so not only the poor quality of the staff are laid-off opportunity to learn, who will also be ready to face in the post pressure to be replaced to facilitate their work harder. 2. Improve the reward and punishment mechanism, and strengthen supervision. To form a competitive atmosphere, well-developed reward and punishment measures to fully mobilize the program group and the enthusiasm broadcast series, to play its hidden potential. Should be given to experts in business, with outstanding results corresponding reward staff to meet their sense of honor and sense of achievement; should focus on the fairness and openness award, the views of the experts and the audience combine to make awards has the authority and appeal . Improve program quality supervision mechanism to carry out audience surveys. The introduction of bottom out of the system. For the long term can not increase the quality of the programs should be abolished or revised. If necessary, you can also organize groups of two or more columns for revision program. To draw on collective wisdom and inspire innovation. Fourth, college radio personnel training must be to achieve sustainable development as an important guarantee. University of the broadcasting industry to achieve innovation and development, universities must have a high-quality broadcast team for protection. Capable of full-time work force is college radio scientific, standardized, specialized powerful guarantee. In recent years, due to the impact of college mergers and restructuring, personnel changes in the larger, full-time jobs in college radio set generally inadequate, and even some universities simply do not work in broadcasting and management of specialized teaching staff. Even with full-time jobs. Limitations due to administrative positions, most employees are In response, universities must now adjust the structure of broadcasting professionals. Will be professionally trained, professional staff of quality absorbed into the ranks of college radio, full knowledge of the scientific guidance for the role of college radio. At the same time, should increase the training of existing employees in efforts to strengthen professional skills training, to enhance the overall level of college broadcasting team. Author: Zhang Rui,[link widoczny dla zalogowanych], male, January 1979 Health, Research Intern, Party Committee Propaganda Department of the Three Gorges University, editor, master degree of ideological and political education. Have show, female, February 1978 Health, Research Intern, Party Committee Propaganda Department of the Three Gorges University, editor. 137