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System of marketing: marketing health care products break impasse


Marketing health care products have been developed to basically what Then the health care industry can not do? Also worthwhile to do? If the answer is yes, the new question is: how health care should do?
development of the industry today, the market rely on support, financial and business size is not the only health care products companies winning magic, just as the three year Comparison of in recent years of the industry show for direct marketing, conference marketing, service marketing, combined marketing, database marketing, experiential marketing and other mode is to save health care products industry is the only resort! Hard struggle from the many companies, we do not difficult to find their bitter cry, then what kind of health care marketing model to use to walk to the desired objectives, meet the
system of marketing: market winter spring
system is actually a marketing cliché, but the old words will be in the context of different markets under a different understanding as to generate new meaning. Perhaps many people do not understand the system is marketing, then I take the liberty here to understand the marketing system will move out, but also hoping to play a
fact, the so-called It can truly and deeply reflect the objective reality of the thing itself. And
marketing the so-called system is defined as the development of products in the market relationship between the standardization of various organic combination of the marketing package.
health products industry and today its market is relatively mature, so the various relationships in the process is relatively straightforward, but the organic combination of these relations is not every enterprise can do, and some companies made a part of some do more in-depth business, some companies do not realize its importance, what year is still talked about find their way, not only did not grow, but disappeared; many companies are debilitating, made their own black and blue, life miserable do not say, even to the unsustainable level. System of marketing that white is the marketing system to build. So how do you create a marketing system to defeat the enemy, there is no single standard? Can say a standard; say background resources in different combinations, for example: Some companies in the portfolio of products and channels with a lot of minutes on the appropriate status of the enterprise resource combinations, who said in the pursuit of by
System, the most valuable marketing place to another in both standard and no standard, no standard but in fact appears to have standards.
As previously mentioned: health care products to the present, Then the business how to own the actual resources of the market relationships in the development of a combination of organic becomes an important exception, it is no exaggeration to say that this is the relationship between survival and development of enterprises plan. In the health care industry as a whole is not how the market is better than winter,
system of marketing: not easy to say love you
it is not all businesses use a marketing model marketing system they all can live, In actual fact, as far as I know, many enterprises are said to be the implementation of the What makes this enterprise in the implementation of a
many reasons, a variety of all, we want to say is
enterprises to implementation of The objective of clarifying the relationship between business and society; business in society, what status? Enterprises in the region's social status? Corporate social functions is how to realize it? Is targeting businesses to locate the target with the current social agreement? Enterprises and the communities in the relations between institutions of government functions? Business and social interaction in the target consumers is how to carry out the activities? Before carrying out what kind of activities? Now what kind of activities carried out? What the future will carry out the activities? Corporate social resources are abundant? What are the resources of their own? How R & D capabilities? Marketing skills? How the management team leadership? Production ability? Financial ability? So that only a comprehensive consolidation of the enterprise's own resources and social resources can be mobilized only after the build on this basis may be in line with the actual situation of the enterprise marketing system.
Second: To the organic combination of the relationship between R & D and product; we know: not all R & D results are translated into products, and product life cycle itself has a problem, then the operation strategy of product development is imperative : is the Market, both with the product life cycle a century of life, but also three to five years of the product, if you have a fabulous recipe to use it to conquer the world even if you are not a bad idea. For some of the funding was relatively scarce in the business as long as a one or two to teach for the stability of the product, first market to do it, go into research and development has not
necessarily not, the general principle is Missing not waste a minute of a point. There are many companies, after a bit of size, will have to blindly into a product to market, and its support of the marketing model, marketing, start-up costs, and so are not ready, of course, ultimately only end up a
Third: To the organic combination of product and channel relationships; products through what channels to reach the hands of consumers to form what we call in the ocean. Here the consumer is the sea, the product is water, which flows through the bed of the river channel is. So what channel will maximize the value to the product, do not ponder is no channel, just as we ask: How can the river flow to the sea the fastest? The answer is: the water already in the sea the same way. But the reality is: It is impossible. Channel is a traditional product manufacturers to the provincial agents, and then to the municipal agents, to distributors, to retail outlets, and then to consumers. Later, during the actual operation of the market, many manufacturers found: an increase in the level of the channel,[link widoczny dla zalogowanych], part of the distribution of profits increase, resulting in the final product reaches the hands of consumers, high prices, and because not all levels of the distribution of profits to meet one by one all aspects of the psychological expectations, resulting in slow or limited success to promote. However, some companies use direct sales model, to reduce the level of the channel, reducing the profit in the middle of the distribution chain, greatly improving the product turnover, but on the other hand also increased their marketing investment. It is not all channels of business are more flat the better? Of course the answer is no, it should be according to the actual situation to be present in the direct selling Amway as a successful example of the field, resulting in many health care products companies rallied together and learn it, but each of the corporate culture, background, system, product strategy are vastly different, not necessarily suitable for all direct marketing companies, more profit-oriented mind is to do direct sales companies, then walked on into the illegal pyramid schemes, and ultimately harm to others. Products and channels to achieve an organic combination of the most important is the combination of their own business enterprise culture, the actual situation of product planning and other resources Laixun find the most suitable channel model, so that an effective interaction with the product.

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