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Posted: Sun 5:22, 08 May 2011 Post subject: Tory Burch UK How to improve the competitiveness o |
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How to improve the competitiveness of export products: product design and packaging
Color symbolizes an ominous and death. (3) Taiwan, we can almost taste the market on behalf of a triangle, the advanced countries, developing countries and areas to be developed (Figure). The triangle tells us that the development of product design has two directions: If today's cutting-edge products to sell advanced countries to Indonesia, the Philippines or Thailand, Africa area, these products will become a local luxury, as part of the rich use. 20/1989VoL9No2CHINAPACKAGlNG Conversely, if the developing countries to be learning in developing countries. Development and production of advanced technology products, the blue it went off to Europe and America, where people would intuitively think that these things are bad or just low-level processed goods. Even though their stuff is really good. This. Our route, the first line of the international design, which means that regardless of the nationality of the product. No matter where a product placement, so that we can read both, this route is the route we must take each country. The second line is with a local flavor, with ethnic style line. Such as Indonesia, the Philippines, Thailand, arts and crafts well. Today, people in Europe and America to Japan and other countries to buy advanced technology products in these areas, must be a question mark; However, if the national character,[link widoczny dla zalogowanych], or to buy local products, local color,[link widoczny dla zalogowanych], will be praised is a good product. Taiwan is still present in the triangle are in the class. The first product to do the international routes. And foreign Allium par. The second route,[link widoczny dla zalogowanych], the East is mostly national colors of the products used by the Japanese. The Japanese also take these two lines - cutting-edge technology from Europe to the other side, after learning,[link widoczny dla zalogowanych], integrated into today's international products in Japan; another representative of the typical oriental products in Japan by the Chinese school past. We can not always followed a foreign run. Just take the international routes, we have a lot available for development around the product. Year. Popular for a long time the white refrigerator. White are basic colors, and later a green. Previously not been popular in the green, business designer refrigerator designed to green, but industry executives say: How can green refrigerator? Snow is white. Should be white refrigerator, of course. The designer showed a sample of upcoming executives in Japan to see, blue and green that the refrigerators will be popular in Japan. Executives EL, like: In fact, come from Japan, leek creation of non-citizens. this point, it is very regrettable. the United States, Japan is taking to create routes, and Taiwan this counterfeiting. popular all of a sudden they go along with others, the non-long-term solution : In fact, Taiwan as long as a person or a company up and lead, like Taiwan can go to create routes, and have become a popular business area leaders = 5. Commodities typical barnyard and impressions = impressions will form the subconscious knowledge. For example, the United States McDomld.s everyone thinks that good is very clean. the restaurant environment, good, price is cheap. This is a typical impression. in fact very expensive, if not lO0, 20D element is difficult to eat well. Another example is, people small teach computer as long as it comes to that is good, in fact, even if done badly, people will think it is good, this is the impression of a typical example. Also, the impression of common sense people. To pre-empt concept. Tatung TV products are actually very good, why is that bad? because in Taiwan, Tatung Company is the first launch of the TV: When I first did not take into account quality, as long as the boxes can be sold for a good nail take a few will be able to sell a few. In this way, and other competitive brands appeared one by one, the Tatung TV image - poor quality, be mistaken for the establishment in the minds of consumers. This is preconceived notions result: 6. good product does not sell well. a good impression to selling; selling products they rely on advertising and promotion = 8. our efforts 1. how to train design professionals to explore and use. 2. to create the design of their products: Most people usually talk about marketing-oriented. market-oriented. In fact, the design should be oriented. What the market really need human? Need for designers to design its population and the market for human body and human nature (body) of the product. Leek and, operators to use designers to develop new products, you can try to enter the market. If the designers come out with something no new ideas, even if the business staff and no worse then useless. In other words, design, procurement, marketing and production are very important - reinforce each other: but as a guide to design the special needs of the current attention to the conditions in Taiwan,[link widoczny dla zalogowanych], due to the pressure of plagiarism is rendered too fake
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