 Posted: Sun 20:30, 09 Jan 2011 Post subject: The temptation to boost home appliance giant, high |
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| Sun Yan Biao
gross margin and net interest margin due to significantly higher than the black-power industry, but also over the ice to wash empty white power industry level, but also known as the last piece of the domestic appliance industry \Many appliance makers began to speed up the Nuggets kitchen appliances. However, the \improve in the future there will be more enterprises to participate in the kitchen appliances industry, especially the United States, and other home appliances giant Haier and Galanz in the kitchen appliances industry, force, and will further enhance the kitchen and the industry concentration , kitchen industry, brand-name products will be gradually out. giant to accelerate distribution to the end of the market in the new owner of the GEM Electric (002508.SZ), and I would go smoothly in Foshan, Guangdong million businesses and new kitchen and Electric Company ( \Appliances than the boss, million and a new electrical level of the overall product gross margin to be lower though, but remained at 27% for two consecutive years or more, net profit margin remained at 7.5%. financial performance in the first three quarters last year, the best Gree Electric Appliance (000651.SZ) was only 20.66% gross margin, net profit margin reached a record high of 6.52%. which makes consumer electronics giant is eager to dig deep kitchen appliances market. In mid-December last year, the U.S. Consumer Electronics Group announced that from the kitchen and serve the cause of Zhou Yi, general manager of the newly formed less than 5 months, executive director of marketing headquarters in China, the United States personnel arrangements Xinhua highlighted the kitchen Group Guardian Electric ambitions. Prior to this, last September the United States investment in Wuhu, Anhui kitchen appliances in the kitchen and production base of 500 million yuan has been put into production. Xinhua according to the United States within the plan, the base annual production capacity of 2011 exceeded 20 million units. Group of the United States Xinhua said the person in charge, the United States last year, sales of kitchen and has exceeded 3.0 billion. in the PRC, the data also show that the United States last year's third quarter market range hoods and gas stoves were up to sixth position, market share reached 6.5%, while the leadership of these two types of product manufacturers Fang Tai boss appliances market share is only about 14%. \Lu Ji told the people so strong, \and channels are in the layout. \to recruit dealers. the PRC, Vice President Gu Dongsheng pointed out that domestic urbanization rate of 1% per year increase, kitchen appliances market is the main source of rapid expansion, coupled with the \kitchen appliances market structure, have become kitchen appliance manufacturers to get into the power industry. the PRC, the data show that the range hood kitchen appliances represented the first three quarters last year, maintained a 18% increase, more importantly, the kitchen appliances are no longer the dominant consumer prices important factors, such as the hood than the average price rose 13.7% last year. Boss Electric prospectus also shows the average price increased year by year range hood to the first half of 1199 yuan last year, which is constituted 55% of its gross profit margin the first half of the foundation. third and fourth level market access advantage In fact, in addition to a huge potential market, home appliance giants rush into the kitchen industry for another reason: with three or four markets in the channel edge, can and the side too,Tea Length Wedding Dress, the boss of domestic kitchen appliances, and other giants to form competitive differentiation, opening up a whole new market. \The United States Xinhua Huang Jian, CEO, recently told reporters that the United States Xinhua will invest 2 billion each year group, and even vote more than 5 years, until the day the United States stores open at least 20,000 electric, mainly covering the country's three four markets. home appliance maker in the kitchen appliances industry, menacing, kitchen appliances also contributed to the pace of the leading manufacturers in the market, while the main purpose of the Listing Prospectus is to expand capacity scale. boss electrical announcement shows that the listing of the 9 billion yuan of funds raised will be used to 15 million units range hood technology projects and the annual output of 100 million kitchen appliances production and construction projects. Million, and new electrical, also said public fund-raising for the construction of the main production base expansion. However, for the party boss of Tai Electric, the most frightening thing is the traditional home appliance maker in the kitchen appliances market expansion. \It is for this, Old Song has opened four in Wuhan beauty stores. \Million and the new electrical prospectus shows that the number of its stores nationwide by the end of June last year, there are only 1053. > Related: the United States to expand capacity kitchen appliances kitchen appliances: safety and energy conservation and try to lead the future trend of high-end |
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