 Posted: Wed 10:43, 13 Apr 2011 Post subject: LG boundless new debut _93 |
|
| LG boundless new debut
China LCD TV market is extremely competitive, Sony, Samsung and other giants have launched ultra-thin LED TV, the local enterprises Skyworth, Konka, TCL is also the face of attack, the ultra-thin big fuss. LG LCD TV to enter the field as the first manufacturers of home appliances, have continued to emerge. LG launched a new LCD TV 47SL90QD completely subvert the traditional TV design philosophy, to However, most new products will be listed on the market is facing the problem of low awareness. In the pursuit of high attention at the same time, how to effectively guide the consumer's interest and the formation of brand dependence is to achieve an important goal of the network marketing research. You communicate easily with its rich quality advertising network, combined with the leading ad serving technology and full optimization of monitoring services for the LG 47SL90QD LCD TV developed a network of integrated marketing promotion programs, highlighting the immense extension of its invisible borders of the United States. full optimization as an advocate of ultra-thin LED television and technology leader, LG LCD TV's target audience focused on the city's high-end consumer groups. The group fashion trends, new technology products have a higher sensitivity, and strong brand recognition and reliance. These users have a stable Internet web browsing habits and time to news,GHD glätteisen, financial, information and web-focused media. So You easily communicate using its vast advertising network, the relative concentration of the target audience for delivery of media coverage, combined with the monitoring of advertising optimization, to further enhance the marketing. You optimization services easy to exchange more than reflected in the early running, but throughout the entire marketing process. The process of advertising using real-time monitoring and analysis of scientific data, You can adjust easily exchange media, running time and advertising material and other means to ensure efficiency and quality of advertising. The ad coincided with the World Cup, World Expo and other hot events, attracting a large number of users of long-term concern, Yau ads accordingly easy to exchange a series of adjustments: First of all, be devoted to the World Wide Web , Phoenix, Eastern wealth network media such as favored target audience is also key selection ESPN sports network, and other Chinese media as a delivery platform. While maintaining the premise of running the same amount, adjusting the effective exposure to increase the number of advertising to meet the needs of the target user's interest and enhance the audience's attention and brand favorability. Secondly, easy to communicate with the network Yau tracking focused on serving each individual user to ensure the LG LCD TV ads showing the same number of control the user's best 3 times less than the critical value, to avoid users Advertising emotional boredom, reduce running costs money. the same time, the use of time orientation technology, the flexible adjustment of advertising time, to make it show more in line with the behavior of the population, improve the effective reach of marketing information. no sharp edges L tube G Bo the new management board line in the field. the ad break to interfere with LG LCD TV video material as the main products for its tailored design elements into the player, and strengthen the impression that users of the products , but also to better the LG 47SL90QD advantages and performance benefits of thin display to the user. In addition, the use of Button and the bottom right corner of pop ads show a combination of form, more in line with the user's browsing habits, and effective in attracting user attention, and to minimize advertising on the user Web experience interference. monitoring data shows that in the last 30 days of delivery time, ad click rate of 5.5%, 347,455 audience by clicking on the ads into the LCD TV LED LG website for more information. In the late advertising, You put a complete and easy exchange of data to monitor use of advantages of advertising a series of timely and optimal adjustment to make the breakthrough success of many hot spots advertising information, interference, to achieve ad impressions and click rates increase steadily, LG brand to enhance the overall favorable influence, strengthen LG's position in the LCD TV market. |
|
